1. The growth demand of the domestic paper cutter market is differentiated
(1) Large room for growth
There is a considerable gap between my country's printed matter consumption level and the world's developed countries and the world's average level. There is a lot of room for the development of new technologies and new assets in the printing industry, which will definitely promote the continuous development and innovation of paper cutter technology.
(2) The market demand is booming
Regardless of the domestic market or the domestic market, due to the unbalanced regional economic growth, the market demand is in a state of radiation in a large span.
According to relevant data, the current annual sales volume of paper cutters has accounted for 5.5% of the total sales volume of printing machinery. In terms of exports, the number of paper cutters exported increases year by year; in terms of imports, the number of imported paper cutters in my country in 2006 was 3,626, with a total value of US$43.4685 million. The change in the import tariff policy of my country's printing equipment will double the supply of my country's imported paper cutter equipment.
In addition, with the development of the western region and the further rise of the central region's economy, printing industry parks have been established in various regions in recent years, and the printing enterprises' desire for medium and high-level equipment and advanced technology will become more intense.
(3) Wide range of applications
With the diversified development of ancient printing and the expansion of the printing range, the requirements for cutting of printed products such as cutting, single-sided cutting, special processing and cutting, as well as glazing and lamination are becoming more and more diverse. These will definitely make the paper cutter more perfect to complete more and more complex cutting processes.
2. Probe into the development and positioning of domestic paper cutters On the whole, domestic paper cutters have formed a series of products with complete types and specifications, which can basically meet the needs of various fields and multiple systems, especially the operational needs of the printing and packaging industries.
(1) Travel quality to promote the growth of high-end products
The development of cutting production lines centered on advanced paper cutters has become an inevitable trend for domestic paper cutters. For domestic advanced paper cutters to enter the domestic market, it is not enough to rely on price advantages. It is necessary to increase the performance, stability and reliability of the paper cutters, and enhance after-sales service time. In particular, we must face up to the goal of cutting production lines. Development and development of high-quality auxiliary equipment.
The composition of the domestic market has created conditions for us to introduce advanced foreign technology and global selection and creation of accessories. The reduction in the cost of imported accessories will enhance the competitiveness of domestic advanced paper cutters in the domestic market, thereby further expanding the domestic market of domestic paper cutters.
(2) Gradually improve the performance requirements of low-end products
Due to the national conditions, in a short period of time, mechanical paper cutters with lower levels still occupy a certain share in domestic printing consumption, and the total demand far exceeds that of program-controlled paper cutters, occupying a large market space. Therefore, further improving the performance, quality, stability and after-sales service of such paper cutter products is more ideal for the development of low-end domestic paper cutters.
On the other hand, with the integrated development of the global market, the domestic market has also become an important part of all domestic markets. At present, the developed country basically does not consume mechanical paper cutters, and ideally, such paper cutters still have a lot of demand in many countries, so there is still a certain export space.
Domestic paper cutter manufacturers should be guided by market demand, accelerate research and development efforts, continuously introduce new models, go abroad, and participate in domestic market competition, so that my country's paper cutter manufacturing industry has reached a new level.
(3) Maintain the market share of mid-end products and actively seek expansion space
The requirement of cutting and processing in traditional printing is constantly progressing, and the research and development of high-end products must rely on the basic technology of simple products. In the domestic market, it is unlikely that there will be a great demand for intelligent cutting and aggregation systems in a short period of time, so it is very necessary to maintain the market share of mid-range products. First of all, the focus of work should be on the advancement of the internal quality and appearance quality of the paper cutter, and the processing quality and disassembly quality should be squarely faced. Secondly, the quality of domestically produced electrical, hydraulic, pneumatic and mechanical components, and the continuous improvement of the localization of accessories, these should be our long-term goals.
We can learn from the advanced technology of foreign paper cutters, and abide by the national conditions. In addition to standard equipment placement, we can design and produce some high-quality auxiliary equipment to expand the performance of the paper cutter and promote the paper cutter to be further safe, high-speed, and high-quality. The cutting process is completed with high quality to meet the needs of the short-run fast printing market.
